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emi-permanent color — This product level lasts longer, through 24 to 26 shampoos. In this process, pre-color molecules penetrate the cuticle and enter the cortex where they then partner to create medium-sized color molecules. Their larger size means they take longer to wash out. These products do not contain ammonia so the natural pigment can’t be lightened. However, it contains a small amount of peroxide, which allows for a subtle, but noticeable, color enhancement. It also blends and covers gray. (Both semi- and demi-permanent colors can become permanent on permed or already-colored hair!)
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